Marketing is essential when it comes to making a film. It's the way it gets out to the people so they can watch the film. It's also the money put towards the ads and what platform they are going to put the ad out. It’s a necessity for the film world because it decides what cinemas it will be showing at and the release timing of a film. The success or failure of the marketing campaign of a film will have a huge influence on the profitability of the film. The key elements of any film marketing campaign include posters, the unique selling point of a poster promises a unique film and may appear special to the viewer. Most viewers need to be presented with something new and fresh because that grabs the viewers' attention and reals them in to see the movie.
One film that really caught people's attention was the movie Black panther. One of the main ways to successfully market a movie is to make something that will grab people's attention, and this was one movie that everyone was excited for. They created this emotion of excitement in people by making teasers and trailers that were everywhere. This includes social media ads would pop on Instagram and twitter, snapchat, and even Facebook. They also put out posters on billboards and more ads on TV. They wanted to make sure that everyone knew about this film, and through all this marketing excitement grew among the whole world. There was also a special premiering to show off the movie even more.
Another film that really caught people’s eyes was the movie Jurassic World everyone loved the classic Jurassic Park and they didn’t think the other ones would be as good, but directors created a Jurassic world and people were really intrigued to see what this movie was about. Everyone was so anxious to see the trailer for this movie so when everyone saw it, the trailer blew up with views. This movie had a lot of marketing, the movie partnered with Legos to make a Lego set of the Jurassic World set. All the kids loved it and that was another way to market their movie. So if families didn’t see it yet and the kids bought the toy they would ask their parents to see the movie.
An additional movie that really stood out was Guardians of the Galaxy Vol 2. Everyone loved the first movie and were really hoping that there would be a 2nd one. People were so excited when Marvel put out the sequel teaser. After people saw that the hype just kept growing and growing, something that helped that was a Super bowl commercial and mix tape poster reveal. There were also other marketing skills like they partnered up with Doritos and they made a Guardians of the galaxy Doritos bag. This really helped the hype of this movie to keep growing. The hype was so big that when they finally released the movie on the first weekend, they had already made $427 million.
Again, with this movie The Lego Movie Part 2, all the kids around the world were excited to see this movie and were excited to see the trailer when it came out. The kids were getting excited because of the ads on the TV and the poster they would see on the billboards when they were in their cars. They also made Lego sets about the second movie and it was a really big thing. The second movie didn’t do so good but most of the kids that saw it were really happy.
Overall Marketing is a huge thing in the movie/ film industry and its very important. There is also a lot of elements that make up the marketing process and we have to know what they are. And its always good to learn about thing like this in the filming world because a lot of elements make up the filming world and its good to share it.
